Clarity in a changing world.
Strategic counsel and hands-on communications for organizations navigating innovation, complexity, and change.
Good communication starts with understanding the business.
Whether you're introducing a new technology, repositioning a company, or helping people understand a complex idea, the challenge isn't simply finding the right words. It's knowing what matters, what makes you different, and what your audience needs to hear.
That's where Rushing PR comes in.
We bring strategic perspective, sound judgment, and the experience to turn ideas into effective communications. From shaping the message to putting a program into action, we focus on work that makes a meaningful difference for our clients.
Meet Lana Rushing
I've spent much of my career helping companies communicate ideas that are changing how we work, create, conduct business, and experience entertainment.
I have held agency roles at Ogilvy PR, Edelman, and BSMG Worldwide, working with clients including Netflix, The Walt Disney Company, the National Association of Broadcasters, and LG Electronics, to name a few. I also have experience leading global marketing initiatives at Korn Ferry.
I founded Rushing PR in 2008 because I believed clients should have direct access to experienced strategic counsel and someone who stays close to the work. I personally lead every engagement, from strategy through execution, bringing in trusted colleagues when needed.
From the early days of digital entertainment to today's AI developments, I've seen technology reshape entire industries. What hasn't changed is my belief in embracing change, understanding the people behind a business, knowing what matters, and communicating it clearly.
What we do.
Experience across industries. Perspective across change.
Technology and entertainment have been transforming one another for decades. Today, AI is accelerating that transformation, creating new opportunities and raising important questions about business, creativity, and the role of people.
Rushing PR brings experience across technology, entertainment, and professional services, helping organizations communicate innovation, build understanding, and navigate complex industry developments.
Wētā FX | Communicating innovation in the age of AI
Helped shape communications around Wētā FX's development of artist-driven AI tools in partnership with AWS and AMD. Mike Seymour of fxguide calls this “a move that could shape not just the next generation of filmmaking but also the direction of VFX itself.”
Knowing that AI generates both excitement and concern across the creative industries, the communications kept the focus on artist control and craftsmanship.
Ingenuity Studios | Building an industry presence
Helped build the studio's PR program from the ground up, kicking off during the pandemic beginning with a strategically important story in Variety: “VFX and Post Houses Execute Seamless Pivot in Coronavirus Era.”
The work helped establish a consistent industry presence across major film, television, music video, and commercial projects, while respecting the demands of the studio and its clients.
Select work.
Let’s talk.
Have a communications challenge, a new idea, or something important you need the world to understand?
I'd love to hear about it. Get in touch with Lana.
What clients say.
“Lana is the type of professional whose contributions proved to be invaluable to our mission that I only wish we had started work with her sooner. By joining forces with Rushing PR, Lana increased our public profile immeasurably. It was a real spinning our wheels vs. getting real traction moment.”
-David Lebensfeld, founder of Ingenuity Studios